State Award for Marketing 2013
From left to right: Master Martin Maitz (Management of the Marketing Club Carinthia), graduate engineer Jürgen Jantschgi, Dr. Leonhard Müller, Minister of Economy Dr. Reinhold Mitterlehner.
Under 115 entries the project „The Development of the MeisterAxt or How modern Sorcerer’s Apprentices forge ideas” reached the finalist round in its category.
The excellent project, which has already won several awards, which concentrates on the emotionalization of the axe and the smith’s handicraft led to the development of the label “MÜLLERs MeisterAxt”.
The experience „Forging an axe“ has been offered on the market for the last two years and can be booked on the Internet over event agencies like Jollydays, Maydays or Jochen Schweitzer, or directly on the website of the company Müller. Completely new customer groups are approached. At the same time, the core business, the distribution of high quality forest tools, is strengthened.
Several educational institutions of the Lavant valley are also using the possibility to immerge into the magical and mystical world of the forging craftsmanship.
“MÜLLERx MeisterAxt” is the bridge joining tradition and innovation, craftsmanship and creativity, history and modern times.